A SWOT Examination is a device that pinpoints the advantages, weaknesses, chances and threats of an organization. This basic, straightforward unit assesses what an organization can and simply cannot do as well as its potential opportunities and threats. The process of the SWOT analysis is usually to take the details from an environmental research and independent it in internal (strengths and weaknesses) and exterior issues (opportunities and threats). Once it truly is completed, SWOT analysis determines what may well assist the firm in accomplishing it is objectives, and what obstacles must be get over or reduced to achieve the desired results.
* Company Strategy and positioning. The Group's branding strategy targets brand difference to accommodate a wide range of consumers. The newest label of the group, SUBU concentrates on innovative healthy food for more youthful and more stylish office workers, the LAN Team is the extravagance brand that targets the upper-class eating segment of successful businesspeople aged more than 45 years, and South Beauty, the Group's range topping brand that targets upper-middle class segment of businesspeople aged by 30 to 45 years. No competitor in the Chinese language restaurant industry has such brand format. Almost all of all of them operate their single brands without very clear brand placement so all their brand graphic is quite inferior to the Group's. * Constant brand identities. The company has generated consistent company identities by simply launching some outdoor and print advertisements. The company also explore co-operation with selected international flight companies, including Air flow France and KLM Regal Dutch airlines, to provide organization travelers flying between Chinese suppliers and Europe with South Beauty-branded China dishes. * Innovation. The company is regarded as a modern company, with 55 percent annual expansion. The To the south Beauty restaurant also released several improvements and advancements with regard to traditional Sichuan food, not only in terms of new recycleables, but likewise the process of setting up the dishes as well as the customer encounter. The Group developed a number of improvements with regard to Sichuan cuisine yet also added certain Cantonese cuisine and also other flavors to its menu. One of the group's biggest and the most ambitious enhancements is the mixture of Chinese and Western delicacies that breaks with custom and creates original fresh flavors. It is the first Oriental restaurant to offer Chinese meals in a european style, and the first to mix food presentation with imaginative views. * Differentiation in cuisine. Some of the factors that make the Group's cuisine unlike others will be the strict requirements placed on raw ingredients, the innovation about traditional cuisine, the exacting criteria put on a dish's nutritional value, and the strong focus on the visual appeal of each dish. * Area and Costs. The Group's restaurants are located in top-notch office properties in crucial cities. Meals are also expensively priced to hide costs, although because of the brand's reputation and image, consumers are willing to pay the high rates. This combination of high-end site and substantial pricing had been helpful in producing the upper-middle class company image. 2. Interior decor and feel. Each South Beauty cafe had a diverse dГ©cor, designed by well-known artists in the field. It truly is Zhang Lan's belief that people should arrive to the cafe not only for the food but in addition for the atmosphere. * THAT applications. Advanced IT applications enhanced the of the cafe and improve efficiency. For instance , the Group built its own CRM system to record client information and use that information to provide tailor-made providers and produce promotional marketing and sales communications. These IT applications provide the Group an advantage because they are quite innovative for the traditional Oriental catering industry as most restaurants remain committed to their old ways of operating their businesses. * Persons...